Rabu, 29 Desember 2010

[P106.Ebook] Download Ebook The Ordeal of Gilbert Pinfold, by Evelyn Waugh

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The Ordeal of Gilbert Pinfold, by Evelyn Waugh

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The Ordeal of Gilbert Pinfold, by Evelyn Waugh

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The Ordeal of Gilbert Pinfold, by Evelyn Waugh

Gilbert Pinfold is a reclusive Catholic novelist suffering from acute inertia. In an attempt to defeat insomnia he has been imbibing an unappetizing cocktail of bromide, chloral, and creme de menthe. He books a passage on the SS Caliban and, as it cruises towards Ceylon, rapidly slips into madness. Almost as soon as the gangplank lifts, Pinfold hears sounds coming out of the ceiling of his cabin: wild jazz bands, barking dogs, and loud revival meetings. He is convinced that an erratic public-address system is letting him hear everything that goes on aboard ship . . . until instead of just sounds he hears voices. And not just any voices. These voices are talking, in the most frighteningly intimate way, about him!

  • Sales Rank: #465236 in Books
  • Published on: 2012-12-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x .75" w x 5.50" l, .45 pounds
  • Binding: Paperback
  • 224 pages

Review
"The very model of the modern paranoid novel."―John Leonard, New York Times

"Unblinking candor informs Waugh's dark, comic vision."―William Boyd, Daily Telegraph

"Waugh's 'portrait of the artist in middle age' . . . is a genuine gothic horror, a gargoyle to terrify anyone who has ever contemplated a literary career. . . . The acid bath so often prepared for others has now found its way into his own tub. . . . Waugh draws an intimate picture of a distinguished author at bay."―Gerald Sykes, New York Times Book Review

"The Ordeal of Gilbert Pinfold is a masterpiece of self-portraiture, one of the very best in English fiction."―John Bailey

"A masterpiece. . . . Waugh's clear-sightedness about himself . . . is something which, in this taut, brilliantly phrased and crafted story, is itself an assertion of order out of chaos."―A. N. Wilson

About the Author
Evelyn Waugh (1903-1966), whom Time called "one of the century's great masters of English prose," wrote several widely acclaimed novels as well as volumes of biography, memoir, travel writing, and journalism. Three of his novels, A Handful of Dust, Scoop, and Brideshead Revisited, were selected by the Modern Library as among the 100 best novels of the twentieth century.

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1 of 1 people found the following review helpful.
Most autobiographical........
By Leslie Davis
The Ordeal of Gilbert Pinfold is generally regarded as Waugh's most autobiographical novel, and is worth a read on that count alone, even had it not also been a succinct and typically well-wrought humorous Waugh masterpiece. It may well be his funniest novel. As critic Malcolm Muggeridge comments it is".....a revelation of Waugh's inward conflicts and distresses which no biographer can hope to equal in poignancy and truth."

As Waugh notes on page 5 "....most men harbour the germs of one or two books only; all else is professional trickery of which the most daemonic of the masters - Dickenson and Balzac even - were flagrantly guilty." In his 50s Waugh, with a numerous family, and beset by the high taxation typical of post-war Britain that had reduced
many of his formerly prosperous middle-class neighbors to penury, has become an insomniac. Desperate for the sweet release of sleep, as well as the clarity of mind that only a good night of rest can provide, he turns to prescription sleeping aids. Naturally, what worked at first became less effective over time. He obtained the same substance from other physicians, unbeknownst to any of the physicians. He mixed the sleeping draught (a strong barbiturate) with alcohol, and soon his wife was extremely worried about him. To pacify her, and also because he has even become somewhat concerned, he agrees to a sea voyage where he will have no need of the sleeping draught, as he has always enjoyed good sleep at sea.

Whether because he is going cold turkey from the barbiturates, or due to lack of sleep, or both, he begins to hallucinate, and invents reasonable, if quite hilarious, delusions to explain the hallucinations. Many of us would be horrified by a psychotic experience, and not at all inclined to admit it........NOT Waugh. He was apparently quite amused, relieved at another offering from the well-springs of creativity, and hurried home to write Pinfold.

5 of 10 people found the following review helpful.
Evelyn Waugh was probably one of the first "Targeted Individuals"
By clactonian
Evelyn Waugh was probably one of the first "Targeted Individuals". His experience, told through the character of Pinfold, was a much gentler and sophisticated version of what targeted individuals experience on a continual basis in the 21st century. It is difficult to believe that Britain and the United States had such sophisticated psychotronic technology so soon after the end of World War Two, but it's true and Evelyn Waugh was probably one of the first subjects to be on the receiving end of a "targeting" experiment. See Sharon Weinberger's article "Mind Games" which appeared in the January 14th 2007 Washington Post for the reference to Evelyn Waugh and targeted individuals.

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Sabtu, 25 Desember 2010

[U828.Ebook] PDF Ebook Radar Signal Analysis and Processing Using MATLAB, by Bassem R. Mahafza

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Radar Signal Analysis and Processing Using MATLAB, by Bassem R. Mahafza

Offering radar-related software for the analysis and design of radar waveform and signal processing, Radar Signal Analysis and Processing Using MATLAB® provides a comprehensive source of theoretical and practical information on radar signals, signal analysis, and radar signal processing with companion MATLAB® code.

After an overview of radar systems operation and design, the book reviews elements of signal theory relevant to radar detection and radar signal processing, along with random variables and processes. The author then presents the unique characteristic of the matched filter and develops a general formula for the output of the matched filter that is valid for any waveform. He analyzes several analog waveforms, including the linear frequency modulation pulse and stepped frequency waveforms, as well as unmodulated pulse-train, binary, polyphase, and frequency codes. The book explores radar target detection and pulse integration, emphasizing the constant false alarm rate. It also covers the stretch processor, the moving target indicator, radar Doppler processing, beamforming, and adaptive array processing.

Using configurable MATLAB code, this book demonstrates how to apply signal processing to radar applications. It includes many examples and problems to illustrate the practical application of the theory.

  • Sales Rank: #1248868 in Books
  • Published on: 2008-06-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.20" w x 6.20" l, 1.80 pounds
  • Binding: Hardcover
  • 504 pages

About the Author
Mahafza, Colsa Corporation, Inc., Huntsville, Alabama.

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0 of 0 people found the following review helpful.
Good Radar Reference with Matlab Code
By Luis Figueroa
This a handy book which provides a fair amount of technical information on radar systems. It includes Matlab code to help the reader perform a wide range of relevant calculations.

0 of 0 people found the following review helpful.
Five Stars
By Dr. D. McCaughey
ome of the most useful books. User will need to correct some minor typographical errors in the downloadable programs

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Jumat, 24 Desember 2010

[Y135.Ebook] Download Ebook Montessori from the Start: The Child at Home, from Birth to Age Three, by Paula Polk Lillard, Lynn Lillard Jessen

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Montessori from the Start: The Child at Home, from Birth to Age Three, by Paula Polk Lillard, Lynn Lillard Jessen

What can parents do to help their youngest children in their task of self-formation? How does the Montessori method of hands-on learning and self-discovery relate to the youngest infants? This authoritative and accessible book answers these and many other questions. Based on Dr. Maria Montessori's instructions for raising infants, its comprehensive exploration of the first three years incorporates the furnishings and tools she created for the care and comfort of babies. From the design of the baby's bedroom to the child-sized kitchen table, from diet and food preparation to clothing and movement, the authors provide guidance for the establishment of a beautiful and serviceable environment for babies and very young children. They introduce concepts and tasks, taking into account childrens' ''sensitive periods'' for learning such skills as dressing themselves, food preparation, and toilet training. Brimming with anecdote and encouragement, and written in a clear, engaging style, Montessori from the Start is a practical and useful guide to raising calm, competent, and confident children.

  • Sales Rank: #14759 in Books
  • Published on: 2003-07-22
  • Released on: 2003-07-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .80" w x 5.20" l, 1.21 pounds
  • Binding: Paperback
  • 304 pages

Review
“A major and timely contribution to the early childhood years—anecdotal, rich in insight and experience, practical and useful. This informed, careful, and intelligent response to the unfolding of personality will peak parents’ interest as they learn how to establish healthy, enjoyable, and sustaining relationships with their children. A must for parents-to-be, nannies, and care-givers.” —Virginia McHugh Goodwin, Executive Director, Association Montessori International, U.S.A.

From the Back Cover
“A major and timely contribution to the early childhood years—anecdotal, rich in insight and experience, practical and useful. This informed, careful, and intelligent response to the unfolding of personality will peak parents’ interest as they learn how to establish healthy, enjoyable, and sustaining relationships with their children. A must for parents-to-be, nannies, and care-givers.” —Virginia McHugh Goodwin, Executive Director, Association Montessori International, U.S.A.

About the Author
Paula Polk Lillard and her daughter, Lynn Lillard Jessen, cofounded the Forest Bluff School in Lake Bluff, Illinois, a Montessori school for children through the eighth grade. Paula is the principal of the school, and she and Lynn teach the parent child course, a workshop for parents on the Montessori approach for children from birth to age three. They live in Lake Forest, Illinois.

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730 of 738 people found the following review helpful.
Read this book while pregnant - disregard negative reviews!!
By Ivy
I postponed buying this book until my baby was 5 months because of the negative reviews. I was wrong. After reading the book, I realized that the negative reviews are mostly due to a shallow cursory reading of the book, rather than due to the subject matter. Here is why:

1. The authors do a great job at explaining how the Montessori principles can be applied to newborns. There are NO other books that do so, and the authors are very explicit in stating that the principles are what counts - the application is up to the parent. (But this can be very hard for parents in our "how-to-manual"-driven culture). The most important concept is that of observing the child closely and paying attention to all his cues so you know what works for your child. I take this to mean that I am the final judge of how I implement Montessori methods for my child, and that suits me just fine.

2. The authors recommend the child bed - basically a twin/full mattress on the floor. When I read about this, I thought painfully about the $$$ spent on the crib, co-sleeper, and pack'n play, all of which my child has refused to sleep on in favor of a twin-size daybed we already had. When I discovered that he only wanted to sleep in a big boy bed, I researched a bit on the safety of doing so and other sleep-issues, and found that these authors are not the only ones to suggest a bed on the floor. Dr. Sears (The Baby Sleep Book: The Complete Guide to a Good Night's Rest for the Whole Family (Sears Parenting Library)) and Elizabeth Pantley (The No-Cry Sleep Solution: Gentle Ways to Help Your Baby Sleep Through the Night) make the same suggestion. And yes, I can co-sleep with my baby, which I could not do in his crib.

3. About the breastfeeding/weaning issue: the authors do not suggest early weaning. They suggest following the child but at around 6 months you can start introducing solids to experiment with taste. I looked hard for this because I am a firm believer in breastfeeding for as long as the child wants to - I didn't find anything to offend this belief. In fact, the book advocates breastfeeding as the best nourishment, and suggests retiring to a quiet environment and focusing on the process, playing with the baby while doing so, instead of watching TV and surfing the net (guilty as charged:).

4. About the early potty training: in my culture babies get potty trained by the age of 12-18 months. There is no pressure of any kind - by the time the baby can sit upright, he is put on the potty at certain times in the day when he is more likely to go. In many cultures (e.g. India, China) infant potty training is the norm. In the US, elimination communication (EC) has been gaining ground, and the proponents of this method start potty training from birth (Infant Potty Training: A Gentle and Primeval Method Adapted to Modern Living). This method requires a lot of patience and also a lot of attention to the baby to find out when they eliminate and what their cues are. Sign language is used to communicate the need to go potty since the baby may not be speaking yet. In light of this, the authors are not extreme (in fact quite tame) in their position of suggesting potty training before the AAP recommendation of 2 years old. If the baby can sit upright, that means that myelination of the nerves in the lower part of the body has occurred, which means they can feel when they are wet/dirty and even control that part of their body.

5. About letting children explore on their own: it is invaluable advice. I had no idea how much I was interfering with my baby's independent play and development of focus. For example, I put toys into his hands, offered a bunch of toys all at once without allowing him to fully explore each one, yanked him from his focused play just so I could kiss him or throw him in the air, etc...- basically, whenever I personally thought he needed a change of pace, I did so. Since letting him be and paying closer attention, I have become more sensitive to his need to explore one thing at a time and at length, uninterrupted. I still kiss and throw him in the air when he is done playing, of course :) One reviewer read this to mean "leave the child unattended", which could not have been more wrong. The authors explicitly advise to observe the child closely as they play to see what interests them and how they are exploring so you can tailor activities to their interests and motor skills. The point is the child should feel like he is on his own, without a parent constantly hovering, interfering, and driving the choice of activity. Sit back, read a book and keep a distant eye on the kid. Also, childproofing an entire room as suggested, allows you to safely leave the child on his own for short periods of time. Since reading this book, I refrain from drawing attention to myself (by cheering and clapping) when the baby does something new. Instead I encourage him, help him along if necessary, and observe his contentment when he manages something on his own. After all, he should achieve things for his own self not to please me. (BTW, this is along the lines of Alfie Kohn's philosophy representing a recent departure from behaviorism that has turned many of today's toddlers into praise junkies Unconditional Parenting: Moving from Rewards and Punishments to Love and Reason).

6. About the condescending tone: there is some of that in the book, but I found it to be correctly addressed. I found myself among those parents who deserved the criticsm and decided to change my ways instead of taking offense. I now think harder about everything I do - what toys I buy (few, simple wooden toys and other natural materials instead of colorful plastic with beeping sounds and lights, no more educational than a TV, regardless of clever marketing pitches). Also, I have de-cluttered my day and do not drag my kid all over town for activities at the cost of his feeding/sleeping/play routine. A child under 3 does not need dance classes, gymnastics, etc. Up to this age, children ignore the presence of other children. In fact, a child of any age, does not need over-scheduling at the cost of feeding/sleeping routine (more on this Nurtureshock Your Self-Confident Baby: How to Encourage Your Child's Natural Abilities -- From the Very Start).

7. About the cost of the materials: the nursery alone will save you hundreds of dollars if you go with the spartan bare style suggested in the book, rather than the unneccessarily elaborate "must have" styles pushed by baby stores and fellow mothers. Think minimalism. The Montessori materials can get expensive, but no more than the cost of useless blinky blinky noisemaker toys. EVERYONE buys their children stuff, the question is what is the effect of that stuff on the child? The natural toys suggested by the book (many of which you can find on Amazon and Etsy) have no fancy electronic functions or batteries, so are cheap. (e.g. Flapsi - by HABA). Natural materials are also safer than plastic (lead is legally allowed to be present in plastics. Also, latex allergies can develop from early exposure to latex). Finally, to save costs and avoid plastic junk from making it into your home, give grandparents the Michael Olaf catalog or create a wishlist in Amazon so you get help with the Montessori materials (although I must admit this has not worked for me). I have created a couple of lists on Amazon with related books and materials.

8. Complaints abound regarding cloth diapering. I cloth diaper, do not use a diaper service, and find the whole thing not a bit more complicated than disposables. Today's cloth diapers have come a long way. All-in-one diapers involve the same amount of work as disposables, and just a load of laundry every other day (see, for, e.g. Gro Baby Shell Set Snap, Vanilla, Dream-Eze AIO. My baby has never had a rash, and it is all due to cloth diapers. (When we use disposables on travel he did develop minor irritations).

9. Finally, to those who suggest that this book is recommending a distant parenting style, you couldn't be more wrong. I practice attachment parenting and find no conflict in this book's recommendations and my beliefs. The book suggests treating the baby as a human being not a pet (would you pick up your husband any time you felt like it???). It advocates respect for the child and for, as Maria Montessori put it, the noble work he is doing in creating man.

UPDATE

Now that my kid is 15 months, I re-read the book and have been following it quite closely with some amazing results.

First, letting the child be is invaluable advice - my son can play, "read" books on his own for a good 20-30+ minutes before he wants our attention. This will be very useful later in school, but already helps - he can focus and entertain himself without constantly needing attention/stimulation from the adults. At a dinner party we had over the holidays, people remarked how my boy was the only one of the four kids of similar ages that was not acting up, screaming, throwing food, etc., to seek parents' attention. Don't get me wrong, my goal is not to make my job easier, but I want my child to feel self-content in his activities and not needy to the point of overacting to get attention.

Second, establishing a routine for feeding in the weaning table/chair is very useful (see e.g. KidKraft Farmhouse Table and Chair Set Espresso. My child eats with a fork and drinks out of a glass cup (check for Duralex tempered glass dishes - unbreakable!). He knows that food is only served on the table, so doesn't eat all over the house. He knows that food will disappear from the table once he gets up, so he doesn't get up until he is full. However, when he does leave the table, I don't chase him with a spoon - I trust he is done.

Third, the book suggests getting the child involved in housework early - not as child labor, but because they are really interested in being part of the family. Couldn't agree more - my boy LOVES to help empty the dishwasher, and helps juice fruit (drops pieces of fruit down a juicer). No toy is good enough for him when we are in the kitchen cooking/cleaning. However, our initial instincts were to shoo him away ("go play with your toys") when we were working around the house - instead we now slow down and give him simple tasks to do to help us in the process.

Fourth, the book suggests having a little space/nook in each area of the house dedicated to the child, so they feel like they are part of the family - also, excellent advice. I re-purposed the bottom shelves in existing book shelves, so I have a few toys and books in each room. He knows where his spot is every time he is in a room and is happy to proceed there and pick up his activities.

Fifth, when it comes to personal care, the book suggests letting the child help dressing/undressing, washing himself, etc. My boy giggles uncontrollably when he manages to take off his own shoes and socks. I give him a hotel-size soap bar and let him lather his own hands and feet in the bathtub - he also likes this since the squishy feeling is entertaining. He now "brushes" his own teeth (i.e. sucking on the brush). Of course, it takes me forever to wash and dress him when he gets involved, but I HAVE to, if I want him to gain a healthy image of himself as a human being capable of taking care of himself.

I still wish I had purchased this book when I was pregnant so I could have prepared the environment more adequately.

Finally, one reviewer noted that having kids do things early is just for parents' bragging rights. The point is not to have a self-sufficient toddler. Despite all the above, the kid will still be unable to do many things for himself, or do them adequately. The point is to time the activities to the kids interests and settle the questions of "what, where, when" about the daily routine during the sensitive period for order before the kid rebels and talks back. My boy was too young to refuse sitting on the potty, for e.g., when I started that, so now he just accepts it as part of the routine. Same thing with eating, self-care, etc. In addition, if the toddler is interested in helping around the house, but you turn him away repeatedly, it will not be pleasant when you ask him to do chores 10 years down the road. Overall, it takes monumental patience to take a step back and observe, and let the child try (clumsily of course) to participate in the life of the adults but it is necessary for their feeling of self-worth and belonging.

Update #2
Since my kid turned 3 recently, I figured I'd jot down a few reflections on how this book influenced my parenting for this age group. This book prompted me to question every mainstream idea regarding child-rearing, nutrition, education, etc. We probably appear quite odd to the average parent out there, but we have a child we're already proud of. He is very calm, cheerful, sociable, bright, and well-behaved, in part because he came that way, but also in part because our parenting was highly influenced by this book and the others I linked above. We don't live a rushed life (made hard choices to get to that) - so everyone is less stressed and less hurried. If a fun-activity turns into a scheduling nightmare we don't do it. There are set rules about the daily routine and we stick to the routine as best possible. Regarding discipline, we never do time-outs, do not rely on punishment, do not reward either ("good boy", as if he were a dog). We treat him as a fellow human being, who needs guidance because he is very unexperienced, protection because he is too young, but just as much respect and understanding as an adult.

In terms of self sufficiency: Don't sweat it if your 18-month old cannot put on his shoes like the child pictured in this book. Some shoes are harder than others to put on. When choosing shoes, I look at comfort, flexibility, and materials first, then ease of wearing. So my boy can put on boots and clogs, and helps fasten the sneakers. I'm happy with that. The point is made that he is expected to help with cladding.

Regarding feeding: I put the child's utensils and dishes in a low cupboard. Over time he got used to seeing me set his table by taking dishes from his cupboard, so he gradually joined me in setting his own table and carrying his dish of food to the table to eat. Does he always set the table and sit through an entire meal? No, but again point is made - set your table and eat there, not everywhere in the house. He knows the rules, knows how to follow them, and over time he will mature enough for this to happen all the time.

About potty training: It happened over a very long period of time, but it was very smooth, no struggles of any kind. He was night-trained by 18 months, without me doing anything other than sitting him on the potty since he was 6 months old. I am convinced that 18 months is the sensitive period for potty training, because he did show a willingness to go potty and hated getting wet. Due to busyness at work, we ignored this somewhat, so we had a big setback. The child got used to the wet diaper and stopped telling. It took until 2.5 years to be completely trained. The book was not lying.....

About Montessori materials: buy some, make others, and improvise. Being somewhat of a minimalist, I think some of the Montessori materials have very limited use or are meant for classrooms. For e.g. the boxes where you fit a coin or square peg, can be fashioned out of an old coffee can, with a square cut on the cover. Look at the activity, see the point of it, and figure out what you have around the house to teach the same concept. If you see any Montessori materials that can have an extended use, buy them. Don't fall into the trap of buying more and more Montessori materials because that will somehow make the kid smart. It is you and what you do that matters more than the stuff. (I grew up in a different country where all we had was chalk and chalkboard and I went on to get a PhD. Many of my classmates did get pretty far in life too. Not that this is evidence, but really, stuff does not matter that much). In fact, the child gains more from using real tools than child-sized specially-made, sometimes out-of-context materials. I did grow up in a very Montessori way without any of the specially made materials - for e.g. I learned how to clean, cook, embroider, knit, help paint the house, and take care of my siblings from a very early age.

The biggest gain for me was that of integrating my child into my daily life. No need to rush through cooking so I can spend time with my kid - we just cook together (ok, takes a lot longer, but is more fun). If I am cleaning, same deal - here's a rag, help me out. I've taught him how to start the washer and dryer with supervision - so we do laundry together. This way I don't feel upset that housework is costing me time away from my child. He gets the idea that in this house we all do chores together, that we all are responsible for keeping the environment clean (not the cleaning lady), and he learns how things are done, thus developing motor skills, and life-long skills of taking care of himself.

Parenting is hard, and don't get me wrong, we struggle just as much as the next guy, and our kid knows how to throw tantrums. But in the grand scheme of things, I am convinced following this book has contributed to a much better outcome than if we had followed the "everybody does this" path we had initially embarked upon.

2 of 2 people found the following review helpful.
This book is amazing. It taught me to understand emotional and development ...
By Minnie
I 110% agree with the review by Ivy. This book is amazing. It taught me to understand emotional and development needs of my child. The book does not suggest to wean early. Add far as potty training, it does not suggest forcing potty training at an early age but to merely introduce the potty. And to the reviewer that says a12 month old is not interested in the potty, they are interested in imitating which is why it is suggested to introduce potty training. Also, there are children that potty train early. From my experience the latter the potty is introduced the more fearful toddlers are of the potty. Both my girls were ready to use training underwear by the age of 22 months with no hesitation or resistance. The cover does say the book is from birth to 3 years old. I have had nothing but success with my girls from reading this book. I highly recommend this book to those who would like to foster their children's developmental needs and understand how to connect to your child by being observant and intentional.

0 of 0 people found the following review helpful.
Montessori from the Start: The Child at Home
By Cyndi White
I gave this book as a gift to my son and his wife for their first child. I don't know if they have read it yet, but I scanned through it and found it very useful. I've had my own Montessori schools and both my kids attended Montessori from 1 month thru Elementary..

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Sabtu, 18 Desember 2010

[O841.Ebook] PDF Ebook The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark, Carol Pearson, Carol S. Pearson

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark, Carol Pearson, Carol S. Pearson

A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage

  • Sales Rank: #40010 in Books
  • Published on: 2001-02-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.30" w x 6.40" l, 1.64 pounds
  • Binding: Hardcover
  • 400 pages

From Booklist
Pearson is the president of the Center for Archetypal Studies and Applications and the author of The Hero Within: Six Archetypes We Live By (1998) and a coauthor of Magic at Work: Camelot, Creative Leadership, and Everyday Miracles (1995). Mark is a consultant specializing in business strategy and brand management. Pearson's work is based on Jungian psychology, which holds that archetypes are forms or images of a collective nature, which occur not only as myths but also as individual products of the unconscious. Using examples from advertising and marketing and consumer, popular, and organizational culture, she and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries. They examine ways to determine which archetypal meaning is best for one's brand and provide a model for doing so. David Rouse
Copyright © American Library Association. All rights reserved

Review
Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries.

From the Back Cover

A System of Meaning Management

The first-ever systematic approach to successful brand meaning

"This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation."
­­From the Foreward by Alex Kroll
former Creative Director,
CEO and Chairman of Young & Rubicam

Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over.

But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands.

New Internet brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant. At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways.

As a result, millions of advertising and promotional dollars are being squandered.

Understanding and leveraging archetypal meanings-that is, finding the soul of your brand and then expressing it in ways that tap into universal feelings and instincts­­are key prerequisites to effective marketing in today's intensely competitive and complex environment. Archetypes­­which can be found in reoccurring patterns in art, literature, myth and fables­­show us the way. Carol Pearson and Margaret reveal that when these deep psychic imprints are understood and employed, brands not only gain meaning, but companies can also gain market share and increase shareholder value.

Yet, until now, no system has been available to help guide the management of archetypal meaning. Best-selling author Carol Pearson has spent 30 years developing systematic psychological frameworks and applying and field-testing them in business and educational settings.

Margaret Mark is the strategist behind many of today's most enduring and successful brands, from AT&T and Kraft Foods to General Motors and Madison Square Garden. Together, Mark and Pearson have created the first systematic methodology for leveraging archetypal meanings to build successful brands.

In an easily accessible way, The Hero and the Outlaw offers a clearly structured system that all business and marketing professionals can follow and replicate. After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and "claim" it for your brand, how to assess the competitive landscape from an archetypal perspective, how to connect with customers more deeply, and how to tell your brand's story in a way that echoes the most enduring and beloved story patterns, the world over.

Readers will learn how to strip away surface information to discover the deeper core meanings that can make a product, service, or organization a winning brand. Illuminating the untapped potential underlying every stage of the marketing mix, the authors also show how the brand story begins with the product itself, and can be communicated not only in the advertising, but also in event marketing, public relations, organizational culture/policies, and philanthropic efforts. Such efforts flow naturally when a company knows its core values and lives the great story of the archetype that embodies them. The books' fascinating culmination puts it all together with an illumination of how the deep meaning of a product category, itself can inspire a unique and compelling brand identity. This final chapter also shows how products can be effectively marketed in ways that reinforce positive potentials within customers and the society as a whole--and generally, do no harm.

A first in business literature, The Hero and The Outlaw offers both a fascinating examination of those few extraordinary brands that have already achieved archetypal status, as well as a sound and proven methodology readers can use to achieve their own iconic brand identity-an identity that will withstand the test of time, cross lifestyle and cultural boundaries, and translate into exceptional success.

Praise for The Hero and the Outlaw

"For those wise enough to use this system, the outcome will be consistently more powerful brands and higher ROI. I have seen it applied, and it works every time."
­­Peter Georgescu, Chairman Emeritus, Young & Rubicam

"Mark and Pearson are true humanists. They apply their understanding of common psychic experiences in the unlikely arena of advertising, and then expertly guide marketers to manage their brands' meaning to maximize their commercial effectiveness without causing negative social effects."
­­Ruth Wooden, President of the National Parenting Association and former ten year President of the Advertising Council

"This provocative and insightful book could and should revolutionize the world of marketing."
­­Margaret Wheatley, best-selling author, Leadership and the New Science and co-author, A Simpler Way

"What a great concept! Anyone with a genuine interest in marketing and branding will find this provocative and enlightening book extremely valuable."
­­Bob Wehling, Global Marketing Officer, Proctor & Gamble

"The Hero and the Outlaw will soon become the guiding light, the port in the storm, that will make our meandering and lengthy creative journey light years faster. I only wish it had been written years earlier."
­­Linda Kaplan Thaler, President and CEO, The Kaplan Thaler Group

"It reads with the fascination of fiction, and it provides a last remaining hope for managing any meaningful brand differentiation in the marketplace today."
­­Arlene Brickner, Vice President Creative Services and Public Relations, Coach

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By amy zander
A great book for anyone interested Brand Strategy for any type of business. A must read!

32 of 33 people found the following review helpful.
Understanding brand power through archetypes
By Cathy
For those marketers who have always had a secret predilection for using their intuition, who've harbored a belief in the hidden power of the right 'fit' in a message - The Hero and The Outlaw reads like a long, drawn-out ahhhhhhhh. Like scratching an itch. Like constant light bulbs going off in your brain, one after another. It drives to the central question behind all the 'buzz' about branding - in what exactly, and where exactly, resides the buried power of a brand? What is its hidden deep source? How come a brand 'pushes our buttons?'
The simple, graceful and very fitting answers are given by Margaret Mark and Carol Pearson in their new book The Hero and The Outlaw - Building Extraordinary Brands Through the Power of Archetypes. When a brand taps into one of their twelve major archetypes, and does so in a way that feels right and appropriate, then the brand 'works.' Consumers respond, a channel of understanding is opened, the message is received.
The twelve archetypal categories which Pearson and Mark use for their analysis are: Creator, Caregiver, Ruler, Jester, Regular Guy/Gal, Lover, Hero, Outlaw, Magician, Innocent, Explorer, Sage. For instance: Williams-Sonoma is a 'creator' brand, and so is going to carry meaning and resonance for consumers who want to craft something new in their lives. Ivory Soap is the 'purest' example of the Innocent archetype. And if Nike is a Hero brand, you can be sure that the Harley-Davidson brand is an Outlaw archetype.
While all the right brain, intuitive marketers are delighted to consider such a workable and insightful way of thinking about branding, rest assured, their more left brain associates have not been 'left' behind. In an wonderfully holistic way, the archetypal wisdom of Jungian author Carol Pearson is met, like yin with yang, in the rigor, testing and real world measurements of Margaret Mark during her 16-year career at Young & Rubicam's senior levels. Like a one-two punch, Pearson and Mark support intuition with quantitative reason, and round out data with connected imagination.
I learned from this book. Advertisements look different to me now, and I can better perceive when a brand is being true to its self and effective in its message (and sometimes, I now know why). Pearson and Mark's idea that using archetypal patterns can be a more morally responsible way of branding, is a small but intriguing thought, offered almost parenthetically.
Very few business books lead me to what feels like an 'epiphany.' (Tom Peters' Search for Excellence did when I first read it in 1989; so did Sally Helgesen's The Female Advantage in 1990, and Margaret Wheatley's Leadership and the New Science a few years ago.) To me, this book feels as though it contains the same sort of breakthrough thinking, but in terms of how to communicate, with power, in an information-saturated world. I highly recommend it. [475 words]
Cathy Brillson ...the idea farmer
ideafarm@rcnchicago.com

5 of 6 people found the following review helpful.
This title provides innovative marketing concepts
By A Customer
Margaret Mark and Carol S. Pearson have wrote a book combining archetypal, mythic figures with modern day marketing. There are many time-tested concepts behind the consumer products we buy and use everyday. At times, we may feel a connection to a product because it's association has been in our archetypal consciousness for many years.
One criticism I have is the book gets into a little too much detail about specific projects and study methods. This happens when the authors talk about clients they have worked with. I don't mean the book is one long advertisement for their marketing consultant services, it is not.
You might appreciate how they relate a core group group of archetypes and how they relate to contemporary consumers. Such as Outlaw, Hero, etc. I found myself comparing these with what is generally called "demographics" and looking for possible fits, depending on the product or services sold.
What I very much appreciate is their mention of those who "manage meaning" have a responsibility to act ethically and think through their advertising and marketing campaigns. Having worked in consumer products and now in advertising, I know this is often not the case.
You'll get a lot out of this read.

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Senin, 13 Desember 2010

[Y139.Ebook] PDF Ebook The Garden of the Gods, by Gerald Durrell

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The Garden of the Gods, by Gerald Durrell

To visit Corfu with Gerald Durrell is to feed on honey-dew and drink the milk of paradise. Lyrical, sharply observant and wildly funny, he evokes the rapture of the small boy discovering the world about him.

  • Sales Rank: #737139 in Books
  • Published on: 1978-09-28
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 196 pages

Most helpful customer reviews

12 of 12 people found the following review helpful.
garden of the gods
By merius
This series is one of the best I've ever read. The descriptions of the island, and especially the people, are done with a deft touch of humor that makes me laugh out loud. I love the insight into Lawrence Durrell - to get a younger brother's perspective on the man T.S. Eliot once described as having written "the first piece of work by a new English writer to give me any hope for the future of prose fiction" is a rare treat.

7 of 7 people found the following review helpful.
Published under a different title
By H. Saunders
This book was also published under the title of "Fauna and Family" and is easily available under that name. The three books of the Durrell family's adventures in Corfu are among my favorites. After many, many readings they still make me laugh and wish I could go to Corfu.

19 of 19 people found the following review helpful.
Please reprint "The Garden of the Gods" by Gerald Durrell
By veronica haidar
"The Garden of the Gods" by Gerald Durrell is an immensely funny biographical work telling anecdotes from the author's childhood on the island of Corfu. More to the point, it is the third part of the trilogy which begins with "My Family and Other Animals" and continues with "Birds, Beasts and Relatives". Can anyone explain why the first part of this trilogy remains widely available, while the other two books, which are just as good, if not better, are now out of print?

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Jumat, 10 Desember 2010

[L160.Ebook] Download PDF It Works : The Famous Little Red Book That Makes Your Dreams Come True, by JFS

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It Works :  The Famous Little Red Book That Makes Your Dreams Come True, by JFS

  • Sales Rank: #10231461 in Books
  • Published on: 1955
  • Binding: Paperback

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Kamis, 09 Desember 2010

[O982.Ebook] Ebook Free Tableau 9: The Official Guide, by George Peck

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Tableau 9: The Official Guide, by George Peck

Master the powerful tools and features of Tableau 9

Deliver meaningful BI visualizations and real-time dashboards to users across your organization―quickly and easily. Written by an experienced author and certified trainer, Tableau 9: The Official Guide offers step-by-step instruction, best practices, examples, and downloadable video tutorials. See how to get up-and-running on Tableau, load data, drag and drop components, add graphics and maps, create complex calculations, and distribute dynamic dashboards and stories. This practical book teaches how to work with Tableau Server, write custom programs, and publish your results to the Web.

 

·       Connect to data from different systems, spreadsheets, and databases

·       Use pre-defined visualizations, sample workbooks, and Show Me

·       Analyze with graphs, charts, tables, and statistics

·       Create advanced calculations, including new level of detail expressions

·       Add geographic analysis and Internet-provided background maps

·       Combine multiple visualizations into dynamic dashboards and stories

·       Export to the Web and to other file formats using Tableau Server, Online and Public

·       Develop custom programs with JavaScript, REST, and Tableau Data Extract APIs

 

Electronic content includes:

·       Videos that demonstrate the techniques presented in the book

·       Sample Tableau workbooks

·       Complete formula language reference

  • Sales Rank: #65296 in Books
  • Published on: 2015-10-22
  • Released on: 2015-10-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x .80" w x 7.38" l, 1.15 pounds
  • Binding: Paperback
  • 352 pages

About the Author

George Peck is an Accredited Tableau trainer. His company, The Ablaze Group, is a Tableau reseller and training partner. George is the bestselling author of several BI books, including multiple editions of Crystal Reports: The Complete Reference.

Most helpful customer reviews

23 of 25 people found the following review helpful.
High-quality beginner-to-intermediate Tableau book
By Dimitri Shvorob
Wishing to learn Tableau, I downloaded an evaluation copy of Tableau Desktop, viewed about 20 (high-quality and very helpful) videos in the "Tableau Training & Tutorials" section of tableau.com, and finally ordered a batch of Tableau books from Amazon - Amazon.co.uk, in my case - with the intention of reviewing the alternatives and leaving one or two titles for further study.

The contenders included:
"Tableau Data Visualization Cookbook" by Nandeshwar, Packt, 172 pages, £24 for a new paperback
"Creating Data Stories with Tableau Public" by Ohmann and Floyd, Packt, 222 pages, £23
"Rapid Graphs with Tableau 8" by McDaniel, Apress, 252 pages, £29
"Learning Tableau" by Milligan, Packt, 340 pages, £33
"Communicating Data with Tableau" by Jones, O'Reilly, 334 pages, £18
"Tableau for Dummies" by Monsey and Sochan, Wiley, 352 pages, £22
"Tableau Dashboard Cookbook" by Stirrup, Packt, 336 pages, £29
"Tableau 9: Official Guide" by Peck, McGraw-Hill, 352 pages, £24

"Tableau Data Visualization Cookbook", "Creating Data Stories with Tableau Public" and "Rapid Graphs with Tableau 8" were eliminated first, each one a decent book "dominated" by a better one - then the low-quality "Tableau Dashboard Cookbook" left in disgrace.

The remaining contenders split into (a) good books for Tableau beginners - "Communicating Data with Tableau" and "Tableau For Dummies", and (b) beginner-to-intermediate Tableau books - "Learning Tableau" and "Tableau 9: Official Guide" - deeper, but, for different reasons, not as beginner-friendly.

Now, "Learning Tableau" is a decent book (a) crippled by its no-frills, black-and-white looks, and (b) spending much of its page count on beginner things, which could be picked up from the much nicer beginner-friendly titles, but (c) offering best-available coverage of table calculations and a number of tips and tricks. "Tableau 9: Official Guide" stands as the stronger choice, a polished and substantial book which may or may not be used as one's "gateway" to Tableau - I would recommend starting with "Tableau For Dummies" or "Communicating Data with Tableau" - but is a must as one's second Tableau book.

UPD. Add "Tableau for Healthcare" to the list of good beginner titles. Do not start learning Tableau with "Tableau 9: Official Guide" - you will appreciate it if/when you progress.

PS. Should you consider doing Tableau certification in the future, be warned: you have six months to take the exam. The warning is easy to miss - compared with that you get when taking a Qlik or Microsoft cert exam with Pearson VUE - and the exam's shelf life is half as long as Pearson's, as if missed deadlines (and free money for Loyalist, Tableau's no-name testing partner) were part of the business plan. I unwittingly missed the deadline - as it happens, by a single day - and was told to get lost by both Loyalist and Tableau. I have had a chance to observe Qlik's response to a similar customer request, and that was simply helpful; Tableau's, on the other hand, was North Korea meets Kafka. Don't get into this situation.

0 of 0 people found the following review helpful.
"Kindle Edition with Audio/Video"
By SP
The name of this product is "Tableau 9: The Official Guide: The Official Guide Kindle Edition with Audio/Video".
What is the "Kindle Edition with Audio/Video"?

0 of 0 people found the following review helpful.
Good Purchase
By Mike
very nice. A quick overview for any beginner. I am still using it two weeks later.

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Sabtu, 04 Desember 2010

[V448.Ebook] Ebook Myanmar Architecture: Cities of Gold, by Ma Thanegi

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Myanmar Architecture: Cities of Gold, by Ma Thanegi

Spanning a period of more than a thousand years, Myanmar Architecture captures the historical essence of a rich culture influenced by trade, Buddhism and colonialism.

From ruined temples that are all that remain of the long-lost Pyu to the magnificent richness of the bejewelled, golden form of the Shwedagon Pagoda, Myanmar is home ot some of the most magnificent structures ever built. Splendid ruins dot the plains of Mrauk U and there is no other place quite like Bagan, the kingdom of the Four Thousand Temples. Behind the facades of the royal cities of Ratnapura, Amarapura and Yadanabon is a marvellous history of kings and ancient customs. Explore the traditions that dictate every fine detail in the design, construction and decoration of palaces, places of worship and even ordinary homes. See how colonial influences have left their mark in the modern cities of Mandalay, Yangon and Mawlamyine.

Myanmar Architecture represents a rare chance to gain an insight into the rich traditions, culture and history of a country long-hidden from the outside world. Full-colour photographs capture the ancient spirit of this beautiful land an informative text reveals the secrets behind its architectural treasures.

  • Sales Rank: #3428936 in Books
  • Published on: 2005-06
  • Original language: English
  • Dimensions: .87" h x 10.16" w x 10.28" l,
  • Binding: Hardcover
  • 192 pages

About the Author
Ma Thanegi was born in Myanmar and educated at the Methodist English High School, the State School of Fine Arts and the Institute of Economics. She is a painter who has exhibited with group shows since 1967 and has had several exhibitions of her own. She is a contributing editor at The Myanmar Times, an English language weekly, and editor of Enchanting Myanmar, a travel magazine. She is the author of The Illusion of Life: Burmese Marionettes, The Native Tourist: In Search of Turtles, Paw Oo Thet: His Life and Creativity, An Introduction to Myanmar Cuisine nad Inle: Blue Sea in the Shan Hills. She lives in Yangon, Myanmar.

About the photographer
Barry Broman is a retired American diplomat who received a Bachelor of Arts in Political Science and a Master of Arts in Southeast Asian studies from the University of Washington. He worked as a photographer for the Associated Press in Southeast Asian and served as an infantry officer in the United States Marine Corps in Vietnam. He is the photographer of Irrawaddy: Benevolent River of Burma and Spiritual Abodes of Thailand and also produces documentary films on Asian subjects.

Most helpful customer reviews

3 of 3 people found the following review helpful.
A Beautiful Book about Mysterious Myanmar
By L. Young
I purchased this book in preparation for a trip to Myanmar and I was not disappointed. It's photographs are stunning as it explores the architectual splendors of this mysterious place.

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