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London published Autobiography

• Sales Rank: #7132979 in Books
• Published on: 1988
• Format: Import
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 464 pages

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9 of 10 people found the following review helpful.
Interesting, although the author explains only part of the history
By cgriell
Well, I read this book after viewing Job's lecture at Stanford […] really fascinating. So I would know what was happening behind the scenes, and what went wrong on the love story of Jobs and Sculley.

The book explains Sculley's East Coast (and Republican) vision of how to manage a big company, which, is, essentially, I may say a "military" way to organize a company, with clear objectives and responsabilities, vs. the West Coast (and Democrat) which is more cooperative and less organized. Of course you cannot manage a multimillion company with the manager deciding on everything, from the profile of the programmers to hire to the marketing budget.

It explains also the big mistake Sculley (and others have done) when trying to emulate the Sosa wars, with IBM-PC vs. Macintosh. A consumer may just pick one Pepsi on the shelves of a supermarket, and test it, and eventually switch brands... An IT Manager simply cannot do that, and its amazing that people as smart as Apple Board of Directors didn't see this. Anyhow, since then Apple has profiled his public and they did not try to compete with PC clones anymore. They aim their sales to a prospective buyer who is not the IT Manager anymore. Probably this is not a decision done by Jobs when returning to Apple.

What the book says is not as important as what the book hides, probably the fact that not all companies are created equal, and there is no such thing as "one size fits all". Probably Sculley was the right man for the job in a certain moment, but sure Apple under his management would have become a "me too" company, as Hewlett-Packard is now. Of course I prefer the panache of DEC trying to convince the world to follow their way - although they did not suceed - to the Compaq-HP deal, manufacturing dull machines with dull O.S.

0 of 1 people found the following review helpful.
On that topic the text does disappoint the reader
By Steven C. Thedford
I read Odyssey because Sculley was considered an expert on marketing. On that topic the text does disappoint the reader; he’s an exceptional person who will teach you techniques, such ideas as “Marketing as Theatre” that we take for granted today.
John Sculley was an executive, who steered Apple Computer through the turbulent waters of the 1980’s who came from Pepsi. Yet, there’s an interesting soap opera in book. John Sculley helped oust Steve Jobs from Apple in the1980’s, but it was Steve Jobs who recruited John Sculley to come to Apple Computer in the first place. Who said computers were boring?

2 of 2 people found the following review helpful.
Fascinating view into the Sculley vs. Jobs battle
By M. Stewart
When the author relates the story of being lured from Pepsi to Apple, and the introduction of the Apple Macintosh, this book is fascinating. When John Sculley inserts sections about management styles, it can bore you to tears; just skip them, nothing noteworthy in the management sections anyhow. It was fun to read this book several years after its publication, with the added depth that passage of time provides. A must-have for those interested in the early history of Apple.

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[F317.Ebook] Download Ebook Key Concepts in Cinema Studies, by Susan Hayward

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This is an A to Z of key critical film terms, which succeeds in making film texts and analysis accessible to the student.

• Sales Rank: #2816700 in Books
• Published on: 1996-07-19
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x 5.25" w x 1.00" l, .0 pounds
• Binding: Paperback
• 496 pages

Review
"...covers genres, movements, theories and key film production terms with in-depth essays. -- Luce

"...provides a welcome addition to the plethora of film encyclopedias." -- Choice

Most helpful customer reviews

5 of 5 people found the following review helpful.
Absolutely essential and the most informative, so far....
By A Customer
This book seems to be the best cinema studies reference book, so far, on the market. It does cover most definitions from different film theories and cinema studies briefly, yet precisely. It does not have all of the film studies' essential vocabulary, but it has most of it. Numerous examples are also supplied with every definition or argument. I should say, though, that the format could have beed better [easier to access]. But, other than that, this book is the perfect guide to your film studies. NOTE: This book has nothing to do with language of filmmaking and its process [I thought I should mention that, just in case...]

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[R423.Ebook] Download Interpreting the Self: Two Hundred Years of American Autobiography, by Diane Bjorklund

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In this ambitious study, Diane Bjorklund explores the historical nature of self-narrative. Examining over 100 American autobiographers published in the last two centuries, she discusses not only well-known autobiographies such as Mark Twain and Andrew Carnegie but also many obscure ones such as a traveling book peddler, a minstrel, a hotel proprietress, an itinerant preacher, a West Point cadet, and a hoopskirt wire manufacturer. Bjorklund draws on the colorful stories of these autobiographers to show how their historical epoch shapes their understandings of self.

"A refreshingly welcome approach to this intriguing topic. . . . [Bjorklund's] extensive and systematic approach to her source material is impressive and enriches our understanding of this essential subject."—Virginia Quarterly Review

"Bjorklund studies both famous and obscure writers, and her clear prose style and copious quotations provide insight into the many aspects of the changing American self." —Library Journal

• Sales Rank: #3075754 in Books
• Published on: 2000-04-15
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .70" w x 6.00" l, .85 pounds
• Binding: Paperback
• 278 pages

From Library Journal
These studies of autobiographical writing approach the topic from different angles. Bjorklund, a social scientist, analyzes the genre from the perspectives of psychology, sociology, and ethnic studies. She has selected five representative titles from each decade starting from 1800 and examines them from in terms of how the concept of self has changed in U.S. history and society. She divides the book into four sections: religious autobiographies, the works of business or "self-made" individuals, the psychological aspects of life-writing, and ways in which society and the environment have molded lives. Bjorklund studies both famous and obscure writers, and her clear prose style and copious quotations provide insight into the many aspects of the changing American self. Olney is a professor of literature (Louisiana State Univ.) and is therefore more interested in how certain authors have made narrative out of memory. He focuses on three landmark autobiographers: St. Augustine, one of the first life-writers, who used his life to illustrate religious doctrines; Rousseau, who was only interested in how his own feelings and thoughts made an impact on society; and Samuel Beckett, who invested his novels and plays with his own, ultimately hopeless quest to understand his life story. Olney's analyses are complex, but his exhaustive readings of these three main authors illuminate their methods and struggles. Bjorklund's study is appropriate for undergraduate collections, while Olney's is geared for graduate studies.?Morris Hounion, NYC Technical Coll. Lib., Brooklyn, NY
Copyright 1998 Reed Business Information, Inc.

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This volume presents six lively conversations with Hans-Georg Gadamer (born 1900), one of the twentieth century's master philosophers. Looking back over his life and thought, Gadamer takes up key issues in his philosophy, addresses points of controversy, and replies to his critics, including those who accuse him of having been in complicity with the Nazis. A genial and direct conversationalist, Gadamer is here captured at his best and most accessible. The interviews took place between 1989 and 1996, and all but one appear in English for the first time in this volume. The first three conversations, conducted by Heidelberg philosopher Carsten Dutt, deal with hermeneutics, aesthetics, and practical philosophy and the question of ethics. In a fourth conversation, with University of Heidelberg classics professor Glenn W. Most, Gadamer argues for the vital importance of the Greeks for our contemporary thinking. In the next, the philosopher reaffirms his connection with phenomenology and clarifies his relation to Husserl and Heidegger in a conversation with London philosopher Alfons Grieder. In the final interview, with German Nazi expert Dorte von Westernhagen, Gadamer describes his life as a struggling young professor in Germany in the 1930s and refutes accusations of his complicity with the Nazis. These conversations are a lucid introduction for readers new to the philosopher's thought, and for experts they present an invaluable commentary on Gadamer's most important themes.

• Sales Rank: #2686742 in Books
• Published on: 2001-12-17
• Original language: English
• Number of items: 1
• Dimensions: .77" h x 5.82" w x 8.46" l, .80 pounds
• Binding: Hardcover
• 176 pages

Review
Scholars will greatly welcome the six important interviews…translated here on Gadamer…[H]ighly recommended for any collection that supports contemporary Continental philosophy. -- Choice

From the Publisher
Yale Studies in Hermeneutics.

About the Author
Richard E. Palmer is emeritus professor of philosophy and religion at MacMurray College, Jacksonville, Illinois.

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1 of 2 people found the following review helpful.
Superb book
By D Michaels
If you love Gadamer in philosophy class, try this book to understand him more as a person. Worth your time.

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Between the classic films of Walt Disney in the 1940s and the televised cartoon revolution of the 1960s was a critical period in the history of animation. Amid Amidi, of the influential Animation Blast magazine and CartoonBrew blog, charts the evolution of the modern style in animation, which largely discarded the "lifelike" aesthetic for a more graphic and often abstract approach. Abundantly found in commercials, industrial and educational films, fair and expo infotainment, and more, this quickly popular cartoon modernism shared much with the painting and graphic design movements of the era. Showcasing hundreds of rare and forgotten sketches, model boards, cels, and film stills, Cartoon Modern is a thoroughly researched, eye-popping, and delightful account of a vital decade of animation design.

• Sales Rank: #554499 in Books
• Published on: 2006-08-10
• Original language: English
• Number of items: 1
• Dimensions: 11.30" h x 1.00" w x 8.90" l, 2.84 pounds
• Binding: Hardcover
• 200 pages

About the Author
Amid Amidi is the publisher and editor of the magazine Animation Blast and cofounder of the popular animation blog CartoonBrew.com. In addition to writing, Amidi works in the animation industry. The author of The Art of Robots (0-8118-4549-4), he lives in Los Angeles.

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0 of 0 people found the following review helpful.
Cool, Fun and Essential
By R. Schaad
This book covers a vital an oft-neglected period in animation history. When I first laid eyes upon it, in a bookstore, I think I audibly gasped. It is that beautiful. Do not hesitate to purchase this book, which incidentally, won the Theatre Library Association Award for outstanding book in the area of film or broadcasting. Hopefully, there'll be a sequel.

0 of 0 people found the following review helpful.
Great History Lesson
By Mathew H. Ross
This book is so much more than I thought it would be. An incredible source of art, artists and companies, this book is an essential for those who respect animation in general. Incredible reference for the price!

27 of 29 people found the following review helpful.
'Thought I'd Died and Gone to Cartoon Heaven
By Iconophoric
Like many of my peers, as I grew up, my interest in animation gravitated toward the full animation of the Golden Age: Robert McKimson, Bob Clampett, Chuck Jones, et al, for a long while disdaining any form of animated minimalism, even the kind represented in this book. By the age of 7 or 8, we had come to associate Top Cat, Deputy Dawg, The Flintstones, The Jetsons and all the minimal animation that had once been among our favorites with shoddy cheapness. (Even as a small child, I remember several of us sitting around talking about cartoons, and laughing to scorn at the way the same background tree kept passing every couple of seconds in Hanna-Barbera chase scenes. We wondered, did they think we weren't catching that?!) 'Limited animation', those dread words, became poision for all us growing young animation fans.

I'm not sure when my respect and interest in minimal/modern animation returned in a changed form, but I think it had to be in the mid 80s, when the best of UPA appeared suddenly on a couple of VHS tapes: Gerald McBoing Boing, The Tell-Tale Heart, Unicorn in the Garden, Christopher Crumpet, The Rise of Duton Lange, Family Circus, etc. On the rebound, the '50s fine art/graphic design style of these cartoons knocked me out. After seeing these shorts, I started seeking out more examples of this style of animation in old TV commercial reels, and then started noticing the style spilling over into point of purchase, packaging design and magazine ads of the period. By this point, I was a fatally hooked "modern."

This book will throughly scratch the itch of those baby boomers whose earliest TV memories may include those brief Tom Terrific segments from Captain Kangaroo, as well as the younger reader who will feel the irresistable draw of a very strong retro style. The pictures (and there are a ton of them) are pretty, and instantly evocative, and the text hits a smart median between scholarly and entertaining.

Five stars. If you have anyone with any level of popular art/film/animation/graphic design interest on your Christmas list, I'd bear this book in mind.

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"Almost every American can get a raise of $3,000-$15,000 or more annually courtesy of the United States Government."
-David D'Arcangelo, author of Wealth Starts at Home

"Will put thousands of dollars in your pocket every year and teach you, in clear simple steps, how to audit proof your records from the IRS forever."
-Mark Victor Hansen, co-creator, #1 New York Times best-selling series Chicken Soup for the Soul®

The classic tax-relief guide--updated to help you save more than ever!

The amount Americans pay in taxes exceeds all other expenses combined. And with the economic downturn taking its toll on small businesses around the country, taxes are a greater financial burden than ever before. Lower Your Taxes-Big Time, 2009-2010 shows consultants, business owners, and contractors how to slash their tax bills by thousands.

Written by Sandy Botkin, CPA and former attorney for the IRS, this informative and engaging book explains how to

• Get a yearly subsidy of $5,000 or more back from the IRS
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• Take advantage of tax-free fringe benefits available to small businesses

• Sales Rank: #1410127 in Books
• Brand: McGraw-Hill
• Published on: 2008-12-17
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .69" w x 7.20" l, 1.09 pounds
• Binding: Paperback
• 304 pages

Features

• Great product!

About the Author
Sandy Botkin, CPA, Esq., a former IRS attorney and CPA, is president of the Tax Reduction Institute. Through seminars, he has taught thousands how to save millions on their taxes.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Lower your taxes
By Lynn
This is a good book. The only difference between this one and previous editions is a small amount of information which directly applies to the current year the book is targeted toward. All the examples are the same as previous editions. One edition seems to have essentially the same info as another.

8 of 9 people found the following review helpful.
Everyone can learn here.
By Jim
This book is easy to read, interesting, and helpful to anyone interested in starting a small business (most people should), or those already operating a small business - great tips to lower your taxes that your preparer may not tell you!! 5 stars!

8 of 9 people found the following review helpful.
If you have a business, you need to read this
By L. Miller
A very thorough outline of what you can do and how to do it. I would recommend this book to anyone who is in business for themselves.

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• Published on: 2007
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